By Mark Leung  and Jackie Zhao In today’s digital world, influencer marketing is everywhere. But what are the rules behind it? Is it always clear when someone is being paid for their post? The short answer – not always, and that’s where the law comes in. Canadian Law In Canada, the Competition Act and the Canadian Code of Advertising Standards both require transparency when there is a relationship between an influencer and a brand (the “Rules”). This “material connection” c